Case studies,
selected projects.
A cross-section of work spanning brand, digital product, UX, design systems and creative direction.
Chicago Blackhawks / Sticks In
A digital hockey platform designed to connect amateur players, teams and communities with the Chicago Blackhawks brand.
- Brand strategy and identity
- Product UX and interface design
- Design system and visual direction
- Creative direction across launch assets
Bring clarity to a complex experience while creating a stronger, more distinctive visual and digital system.
Creative direction across strategy, experience and design, working with multidisciplinary teams from early definition through execution.
Start with the real problem, simplify the system, define a clear visual direction and build enough structure for the work to scale.
A clearer system, stronger experience and creative direction that could carry across the work.
TVO
A digital experience rethink for a public education organization with a broad audience and a deep content ecosystem.
- Experience strategy
- Information architecture
- UX/UI design
- Content hierarchy and accessibility
Bring clarity to a complex experience while creating a stronger, more distinctive visual and digital system.
Creative direction across strategy, experience and design, working with multidisciplinary teams from early definition through execution.
Start with the real problem, simplify the system, define a clear visual direction and build enough structure for the work to scale.
A clearer system, stronger experience and creative direction that could carry across the work.
IC Group
A modernized brand and digital system designed to bring clarity, consistency and stronger storytelling to a growing organization.
- Brand modernization
- Digital art direction
- Web experience
- Design system and governance
Bring clarity to a complex experience while creating a stronger, more distinctive visual and digital system.
Creative direction across strategy, experience and design, working with multidisciplinary teams from early definition through execution.
Start with the real problem, simplify the system, define a clear visual direction and build enough structure for the work to scale.
A clearer system, stronger experience and creative direction that could carry across the work.
Tyba / Credicorp
A consumer investment experience created to make financial products feel more approachable, useful and clear.
- Product strategy
- UX and interface design
- Visual system
- Product launch direction
Bring clarity to a complex experience while creating a stronger, more distinctive visual and digital system.
Creative direction across strategy, experience and design, working with multidisciplinary teams from early definition through execution.
Start with the real problem, simplify the system, define a clear visual direction and build enough structure for the work to scale.
A clearer system, stronger experience and creative direction that could carry across the work.
Vetster
A rapidly scaling veterinary telehealth platform connecting pet owners with licensed veterinary professionals.
- Brand development
- Product UX/UI
- Design system
- Creative direction
Bring clarity to a complex experience while creating a stronger, more distinctive visual and digital system.
Creative direction across strategy, experience and design, working with multidisciplinary teams from early definition through execution.
Start with the real problem, simplify the system, define a clear visual direction and build enough structure for the work to scale.
A clearer system, stronger experience and creative direction that could carry across the work.
WestJet
A mobile travel experience focused on making the customer journey clearer before, during and after a flight.
- Mobile experience design
- UX strategy
- Interface direction
- Digital style guidance
Bring clarity to a complex experience while creating a stronger, more distinctive visual and digital system.
Creative direction across strategy, experience and design, working with multidisciplinary teams from early definition through execution.
Start with the real problem, simplify the system, define a clear visual direction and build enough structure for the work to scale.
A clearer system, stronger experience and creative direction that could carry across the work.
Creative and UX direction across multiple Google initiatives, from enterprise and education experiences to experiential concepts.
- Creative direction
- UX leadership
- Team mentorship
- Enterprise and experiential design
Bring clarity to a complex experience while creating a stronger, more distinctive visual and digital system.
Creative direction across strategy, experience and design, working with multidisciplinary teams from early definition through execution.
Start with the real problem, simplify the system, define a clear visual direction and build enough structure for the work to scale.
